How Al Jayyid Galleria Scaled Pakistan’s Fastest-Growing Fragrance Brand with Performance Marketing ?
🚀 From Zero to PKR 2 Crore / Month
Client Background :
Al Jayyid Galleria is a luxury perfume brand based in Pakistan, offering premium Arabian-inspired fragrances for men and women. Since launching in 2022, the brand has rapidly gained recognition for its high-quality scent compositions, elegant packaging, and long-lasting formulations, making it a go-to destination for consumers seeking affordable luxury.
With a commitment to customer delight, Al Jayyid Galleria offers fast nationwide shipping, exclusive scent bundles, and personalized unboxing experiences. The brand has cultivated a loyal customer base of 2lac + fragrance lovers nationwide.
However, despite its growing fanbase and strong visual identity, Al Jayyid Galleria faced key challenges in scaling revenue profitably and building a full-funnel marketing system to convert interest into purchases at scale.
Brand Challenges :
While Al Jayyid Galleria had strong website traffic and engaging content, it struggled with limited purchase conversion and inconsistent ROAS across platforms. Low Return on Ad Spend (ROAS): Ads were not delivering profitable conversions, leading to wasted spend and limited scale.
The primary goal wasn’t just increasing traffic—it was about turning attention into profitable action. With high ad costs and growing competition in the fragrance space, the brand needed a performance marketing system that could maximize return on investment (ROI), improve conversion rates, and fuel long-term growth through precision targeting and conversion-focused content.
The main question is: How did we find the cure for Al Jayyid Galleria?
To scale Al Jayyid Galleria from a small luxury startup into an 8-figure e-commerce brand, we engineered a data-backed performance marketing ecosystem across Meta Ads, Google Ads, TikTok UGC, and influencer content.
Key initiatives included - Refined Targeting & Funnel Mapping
We built a 3-layer funnel targeting structure (cold, warm, hot) using interest-based, behavioral, and lookalike audiences. Using Meta and Google’s analytics, we tracked every action from ad view to checkout, and adjusted targeting to focus on high-intent, high-value users.
🎯 Creative Development & Virality Loops
We produced 50+ UGC-style videos highlighting product quality, giftability, and unboxing moments. Content included viral hook formats like:
- “Blindfold Gift your wife this Oud and watch her reaction.”
- “Luxury perfume for under PKR 2,000?”
Now What's Result After This ?
Al Jayyid Galleria’s transformation from a boutique fragrance brand into a PKR 2 crore/month revenue engine proves the power of performance marketing done right.
💰 Sales Milestone.
- Achieved consistent 8-figure monthly sales, scaling profitably via performance channels.
- Maintained strong product margins while increasing order volume 10X.
🔁 ROAS Growth
- Improved return on ad spend from 2.0 to 3.5+ (blended) through full-funnel optimization and creative refresh cycles.
- Best-performing campaigns delivered 5X–6X ROAS, fueling scalable profit.
📈 Engagement & Conversion Metrics
- Conversion Rate: 42% (increase from previous 18–20%) through optimized funnel & ad targeting
- Click-Through Rate (CTR): 14–16% across Meta and TikTok ads
- Repeat Purchase Rate: 42% via email, WhatsApp, and retargeting flows
- Impressions: 50M+ through viral and targeted ads
📌 Conclusion
Through structured performance marketing, continuous creative testing, and customer-centric funnel building, Al Jayyid Galleria successfully transformed its digital presence and scaled from a local fragrance brand to a top-tier eCommerce powerhouse in Pakistan’s luxury segment—proving that emotional storytelling and ad efficiency can build sustainable growth in even the most competitive markets.